So you take a bar. Compact it into one small counter. Keep the stools there. But add wheels. Have the bartender in the center. Put pedals for the drinkers. Voila!
PedalPubs, were born in - well, obviously - Amsterdam. However, now they’ve reached the US through the power of the Internet. A friend emailed a photo of this PedalPub to a couple of American home brewers with day jobs. When Eric Olson and Al Boyce tracked down and contacted the creators, Henk and Zwier van Laar, they were sold a PedalPub of their own for $40,000 in 2007. Expecting it to be a funny but small side-business, they emailed friends and family, which induced a huge response. Now there are six PedalPubs in the Twin Cities, one in Houston, and licensees in Texas, Tennessee, Kansas, and Milwaukee. They’ve also sold one to Amstel Light.
One PedalPub seats 10 drinking (drunk?) pedalers, a bartender, and a special designated driver. People rent them for birthdays, corporate events, bachelor(ette) parties, or just for kicks, for $160 to $190 per hour, BYOB. More than half of the clientele - 68% - are women.
